Focus on Fundraising

What we’re doing and ways you can get involved

Fundraising Bulletin–February 2014

Why We Fundraise

by Lynn Nulman, chair of AMI’s fundraising committee

For AMI, fundraising is not only important, it’s essential. The extra revenue helps to cover the 60% of our annual budget not funded by government grants.

There’s a growing demand for information, help, and support by families coping with mental illness. Fundraising allows us to continue increasing and improving the wide choice of free programs we offer both to caregivers and the mentally ill.

Our fundraising committee provides a unique venue for individuals of all backgrounds who share a connection to mental health and wellness. We work together to combat the stigma, to create awareness and understanding, and to change societal attitudes towards mental health both in our own families, businesses, and personal networks and in our communities.

Over the past 3 years, Justin Trudeau, entertainer Howie Mandel and sports personalities such as Stéphane Richer, Michael Landsberg and Shea Emry have all told their stories at our fundraising events. Hearing these people speak honestly and openly about the impact of mental illness on their lives has been humbling and inspiring. Audiences have gone home wiser and more understanding. Our invited guests have all expressed their appreciation at being able to share their experiences of facing and fighting the challenges of living with mental illness.

How you can be part of it

My year and a half as chair of AMI’s fundraising committee has been both humbling and amazing.

Think about joining us. We would welcome you as a member of our fundraising team.

Planned Giving

It benefits you AND the recipient of your generosity by Nathan Leibowitz, MBA, BA Administration, Investment advisor, Assante Wealth Management

There’s a reason planned giving has become so popular over the past number of years. It’s a win-win way of donating.

For instance, if you want to support an organization like AMI, you can go the traditional route and write a cheque. Or you can go the planned giving route, which provides other, perhaps more interesting, options.

Say you own shares in a company that have significantly increased in value. If you sell them, 50% of your capital gain will be taxed. If you decide to donate those shares instead, you won’t pay any tax.

There are other opportunities that allow you to give a charitable gift and still be entitled to receive monthly payments. This concept is known as a charitable gift annuity. The recipient you choose immediately benefits from the funds, you are provided with a tax receipt and also with a revenue stream for the rest of your life.

There are also charitable gifts that you decide to make part of your estate. Increasing numbers of people are doing just that. Bill Gates and Warren Buffett set up the Giving Pledge whereby individuals donate portions of their wealth to charity. But you don’t have to be a billionaire to benefit from this type of planned giving.

You can realize significant tax savings by naming an organization, AMI for instance, a beneficiary in your will. For those wanting to leave a legacy, a foundation can be set up that will help families for generations in the form of annual grants.

The bottom line is, your charitable gift can become more significant if you look into the different planned-giving options available. A small amount can grow into a much larger benefit. You and your family can derive important tax breaks and legacy benefits. And the donee you choose could benefit for many years to come.

Please consult with a professional advisor to discuss your particular circumstances before acting on the above information.

Assante Capital Management Ltd. is a member of the Canadian Investor Protection Fund and is registered with the Investment Industry Regulatory Organization of Canada.

Coming April 24: Art for Charity Fundraiser



Join us for an exciting vernissage (admission is free), April 24th from 5:00-9:00pm, at the Liane and Danny Taran Gallery, 8170 Montview, TMR. It’s your chance to own one of the beautiful works of art on display, all affordably priced from $100-$500. 85% of the proceeds from this event will go to benefit AMI’s programs. Mark the date now and watch our website for further details.

Our Young Adults Team – Bringing in the new generation


If you’re 18-35 years young, this is the group for you. It’s a sub-committee of AMI’s fundraising committee where the emphasis is on ideas – creative, thoughtful, inspiring ideas that lead to memorable fundraising activities and events.

First event (open to all 18-35 year olds): Saturday June 14, 2014 at Espace Reunion. Details to come but mark the date now and plan to be there.

The Young Adults Team is chaired by Stephanie Kligman. It’s already 15 members strong and the door is open for more. Get in touch with us today.

Cook to impress for just $20

Food For Every Mood

Our Food for Every Mood recipe book contains a wide variety of more than 80 delicious, easy dishes sure to make your mealtimes special. The recipes have been contributed by friends of AMI; the artwork comes courtesy of people living with a mental illness. Pick up your cookbook at our office, 6875 Decarie Blvd., suite 300.


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For more information

or to become involved in AMI-Quebec’s fundraising activities, contact Pam Litman, Fundraising Consultant at (514) 486-1448